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2008-2011 Strategic Plan
WORKING DRAFT PLEASE NOTE: THIS IS A WORKING DRAFT. A DASHBOARD OF STRATEGIC ISSUES AND KEY
METRICS WILL BE ADDED BEFORE THE PLAN IS FINALIZED. VISION Through
the global leadership of The American Ceramic Society, ceramics are widely
recognized as indispensable materials for advancements in science, engineering,
and commerce. CORE PURPOSE To
advance the study, understanding, and use of ceramics and related materials,
for the benefit of our members and society. CORE VALUES Scientific Excellence - We value and reward scientific
and technical achievement, scholarship, and leadership. Collaboration - We collaborate with other
organizations to advance the frontiers of science and engineering. Community - We build a welcoming and
diverse community of peers, and a culture of volunteer leadership. Accountability - Volunteer leaders and staff
take their roles as stewards of the Society seriously, and operate in ways that
are open, responsible, and ethical. Service - We strive to provide members
with exceptional experiences and outstanding service. GOALS GOAL
1: Strengthen ACerS’ position as the
global knowledge leader and principal source of information about ceramic
technologies, applications, and emerging opportunities. [Strengthen Knowledge Leadership] 1.1 Launch innovative initiatives
that definitively position the Society as the knowledge leader in the field of
ceramics. 1.2 Improve existing communication products,
e.g. the Bulletin, and develop new ones to provide information to
members and others about the Society, ceramic applications, and ceramic-related
industries. 1.3 Ensure the global preeminence of
the Journal of The American Ceramic Society and the International
Journal of Applied Ceramic Technologies, achieving the number one and
number two impact factors among ceramics journals. 1.4 Produce compelling new ceramic
content and interactive resources on hot topics and continually enhance the
value of the Society’s website as both a member benefit and a source of
information about ceramics. 1.5 Expand knowledge about ceramics
as a critical component of broader materials systems and applications,
partnering with other organizations as needed to ensure broad impact. 1.6 Continually improve the quality
and relevance of ACerS technical meetings while increasing the focus on
emerging technologies and practical applications. GOAL 2: Attract and serve a new generation of ceramic materials
professionals, including those who use or would benefit from ceramic materials
in a significant way. [Attract Next Generation Members]
2.1
Cultivate relationships and collaborate with educational and corporate
leaders to strengthen the future of ceramic education and develop the next generation
of ceramic talent. 2.2
Develop targeted outreach programs to students, young professionals,
product designers, engineers, and others who use ceramic materials in broader
applications. 2.3 Create high-value programs, products, and services, and enhance outreach to those working in the corporate sector (i.e., R&D, sales and marketing, manufacturing, operations management, etc.). GOAL 3: Expand and nurture our welcoming community built on open
intellectual exchange, diversity, collegiality, and volunteer leadership. 3.1
Support Division efforts to build dynamic, member-focused communities and
involve division members in the strategic leadership of the Society. 3.2
Create a more flexible, expansive, open, and welcoming volunteer
structure that actively recruits younger and more diverse members into
leadership positions, including those from the commercial & international
sectors. 3.3
Facilitate new communities, e.g. online forums, focused on emerging
technologies and specific member needs. 3.4
Build upon our legacy of intellectual achievement, innovation, and
leadership to advance ceramic science and technology. 3.5 Enhance the social components of our activities and initiatives. GOAL 4: Increase awareness of ceramic materials and technologies
among key audiences and position ACerS as an innovative, future-focused
Society. [Enhance
Communication & Advocacy] 4.1
Develop a
comprehensive communications program to build awareness of the importance of
ceramic materials and technologies within the broader scientific, engineering, and
educational communities. 4.2
Position ACerS as a dynamic, innovative, forward-thinking association and
develop a comprehensive brand strategy, including an updated graphic identity. GOAL 5: Develop new ways to attract and engage those in growth
markets, focusing on the corporate and international sectors. [Improve Service to Corporate
& International Members] 5.1
Develop products and services that better meet the needs of individuals
working in the corporate sector. 5.2
Develop new
organizational and membership structures that better address the needs of
ceramic-related businesses. 5.3
Strengthen
collaboration with the international ceramics community. 5.4
Develop products and services that better meet the needs of the
international ceramics community. 5.5 More effectively engage corporate sector and international members in Society governance and strategy. GOAL 6: Build the financial resources of the Society and refine
governance and operational practices to maximize our effectiveness in achieving
our goals. [Improve
Organizational Effectiveness] 6.1
Maintain the equivalent of at least eight months of operating expenses in
reserves. 6.2
Conduct a landmark fundraising campaign to fund critical priorities
related to ceramic education, public awareness and other needs. 6.3 Continuously improve the effectiveness of the Society’s organizational
and governance structures. 6.4 Assess the Society’s programs, products, and services, retiring those that are no longer effective. |
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